An observation: Kodak sign change

I was looking at Sunday and Monday's preparation photos and noticed a slight modification in the Kodak Theatre's iconic archway façade, where the stars head into the Academy Awards presentation from the red carpet.

If you look at the above photo, you'll notice "theatre" no longer in all caps and a slight modification of the word "Kodak." The logo is now in keeping with the changed Kodak logo, which was revealing at the beginning of 2006. Since the theatre opened in November 2001, the logo would need to be changed. The company paid an estimated $75 million to have its name associated with the theatre - and consequently the Oscars. (The 3,332-seat cost $94 million to build.) Thus, why wouldn't Kodak want its refreshed logo updated on the arch.

Interesting observation is all. Now you know.


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