Rethink.

Post details: • A look at the new "Early Show" graphics CBS News has been trying to find its voice. Since Katie Couric debuted as the anchor and managing editor of the “Evening News” in September of 2006, the news division’s flagship program has struggled for ratings even hitting rock bottom with record low numbers towards the end of last month (May 2008), according to TVNewser. What began as a refreshing take of the news – meant, I suppose for a younger audience – changed into a somewhat lackluster carbon copy of its fellow evening newscasts – meant and mainly watched by a much older demographic. I note that this twentysomething writing this blog is a huge fan of Ms. Couric and of the newscast – including the graphics package, set and music composed by Academy Award winner James Horner. But today I’m not writing to focus on the “Evening News.” Instead, I want to look at another CBS News program: “ The Early Show .” The show is a youngling compared to NBC’s “The Today Show” ...