An observation: Kodak sign change
I was looking at Sunday and Monday's preparation photos and noticed a slight modification in the Kodak Theatre's iconic archway façade , where the stars head into the Academy Awards presentation from the red carpet. If you look at the above photo, you'll notice "theatre" no longer in all caps and a slight modification of the word "Kodak." The logo is now in keeping with the changed Kodak logo , which was revealing at the beginning of 2006. Since the theatre opened in November 2001, the logo would need to be changed. The company paid an estimated $75 million to have its name associated with the theatre - and consequently the Oscars. (The 3,332-seat cost $94 million to build.) Thus, why wouldn't Kodak want its refreshed logo updated on the arch. Interesting observation is all. Now you know.