Showing posts from August, 2008

NBC’s massive coverage of Beijing begins

Post Details: • NBC has unofficially begun its coverage of the Beijing Olympics • Video on NBC’s site uses Silverlight • Opening ceremony is Friday night • Prepare yourself for 17 days ‘round the clock coverage The opening ceremony of the 2008 Olympic Games in Beijing are Friday, but from the looks of the coverage has already begun. “Today” began broadcasting from Beijing on Monday with Matt Lauer from the Great Wall of China, and early this morning – beginning at midnight Eastern – visitors to the site could see male gymnasts practice live during “podium training.” While nothing spectacular, the event shows NBC’s commitment to coverage and even a we-paid- $900 - million -for-the-rights-to-broadcast-the-games-so-we-might-as-well-SHOW-absolutely-EVERTHING motto. NBC Universal is planning a massive 3,600 hours of online and broadcast coverage; that’s more than the total of all previous televised Summer Olympics in U.S. history . But add the pre-coverage of last night a