Rethink.

As I discussed in a post Thursday , Oscar ceremony ratings hit an all-time low last year . So this year, getting above 32 million viewers didn't seem like a huge challenge. The challenge I hoped the new producers, along with a Hugh Jackman-hosted ceremony, would meet was the 46.2 million threshold, putting the ceremony in the Top 10 for best rated telecasts. Alas, it was an uphill battle. With no "Dark Knight" Best Picture nominations, viewers and film goers were not happy with the snub. And the results are... "Ratings for this year's Academy Awards improved substantially over last year and are the highest for any TV show (sports excluded) in two years ," according to Zap2It.com . ABC says an average of 36.3 million people watched the 81st annual Oscars on Sunday , making it the most-watched entertainment program of the season and bigger than any other entertainment program since the 2007 Oscars' 40.17 million viewers. The adults 18-49 rating was up, to

Recent ratings for the Academy Awards have been - to say the least - abysmal , a downward trend of bad to worse. Ratings for last year's ceremony were the lowest ever, according to Nielsen figures, and down nearly 20 percent from the year before. ABC’s showing of the 80th Annual Academy Awards attracted 32 million viewers . The broadcast lasted from 8:30 to 11:38 p.m. ET ( Source ). The 2003 ceremony was Oscar's previous low, with 33 million viewers ( Source ). An average of 39.9 million people watched the 79th annual Academy Awards two years ago, an improvement of one million viewers from the year before but still down from the '04 and '05 shows. "The Departed" took home the Best Picture Oscar. Ellen DeGeneres hosted; the show ran about three hours and 50 minutes -- the longest Oscarcast since the 2002 show, which stretched to more than four hours ( Source ). According to a study by Nielsen Preview , Academy Awards viewership correlates directly with the b