Rethink.

Post details: • Did a newspaper forget to include its masthead Wednesday? • How important are mastheads? • Have a good Fourth of July! Yesterday’s (7/2) front page of The Bakersfield Californian was missing a very important element above the fold. Or, one can ask, was it even the Californian? Yes, that’s right – it looks like the page designer Monday night forgot to include the paper’s Old English styled masthead. Maybe the designer could not decide on a color to match the “Hancock” photo, so that person chose invisible. Normally I disregard odd front pages I find on Newseum and attribute it to an error in uploading or some other type of malfunction. (Some days, a Newseum front page browser can find a full page ad or the sports page instead of that paper’s A1.) After receiving an e-mail from a friend and colleague interning there this summer, I figure the masthead really was missing. (By the way, I would like to congratulate my friend for TWO – count them, one, and two – bylines on t...

Post details: • Washington Times to stop printing Saturday edition • Redesign premieres today • Sunday Times makeover • Web site overhaul On its front page, The Washington Times announced Friday (May 30) that it would no longer publish a print version of its Saturday edition . Instead, subscribers will receive the electronic edition for free. Blame it on poor circulation. Executive editor John Solomon told the Associated Press that Saturday had the lowest circulation of the week. But again, this is not surprising. Last summer, Tom Pounds, publisher of the Toledo Free Press told me that the Saturday and Tuesday editions of the daily paper were basically worthless. Think about the last time you actually read a Saturday edition of a paper – or even subscribed to one. One of my family members subscribes to the local paper and receives the Thursday, Friday and Sunday editions. I thought it was odd, but it makes sense. This is not, however, the only change for the D.C. daily. Beginning today...